If you ask ChatGPT, Microsoft Copilot, Claude or Google Gemini exactly the same question, should you expect exactly the same answer?
Probably not, and understanding why matters for businesses using AI to support everyday decisions.
In the first episode of AI Matters, host Kath Lord-Green talks to Andrew Bel-Dean, Director of Emerging Technology at IN4 Group, about one of the most common misunderstandings surrounding generative AI: the assumption that every AI platform is essentially doing the same thing.
Andrew compares choosing an AI platform to bringing several different consultants into a business. Give each consultant the same problem and they may reach different conclusions because they bring different knowledge, experience and perspectives to the table. AI models can behave differently for similar reasons, with the information available to them and the way they have been developed influencing the answers they produce.
For businesses, that means familiarity shouldn’t necessarily determine which AI tool you use. The fact that your team started with one platform and has become comfortable with it doesn’t automatically make it the best choice for every task.
It also makes human judgement increasingly important. As organisations move from simply using AI to retrieve information towards using it to support decisions, understanding where an answer has come from, questioning it and validating important outputs becomes essential.
The key takeaway: don’t simply ask which AI is best. Ask which AI is most appropriate for the task you are trying to complete.
Listen to Episode 1 of AI Matters to discover why choosing the right AI could be just as important as learning how to use it.
Get all of the insights by listening to episode 1 here.
