Another week. Another AI platform. Another new feature everyone says your business “must” be using.
No wonder people are overwhelmed.
In Episode 6 of AI Matters, Kath asks the question many business owners and leaders are thinking: how on earth are we supposed to keep up?
The reassuring answer is that you probably don’t need to.
Instead of constantly chasing the newest AI product, organisations may benefit more from understanding the technology they already own.
Many businesses already pay for platforms containing tools and capabilities they barely use. AI is adding another layer to this, as existing technology providers continue developing new features and agents within products organisations already have.
That means the smarter question might not be “What AI should we buy next?” but “What are we already paying for, and what could it do if we used it properly?”
The episode also looks ahead to AI agents and the transition from AI as a tool we occasionally consult towards AI acting more like a colleague, bringing information together and helping people prepare, organise and make decisions.
But access to the technology itself won’t create a lasting competitive advantage because competitors can buy it too.
The differentiator is how well your organisation uses it.
The key takeaway: before adding another AI subscription, unlock the potential of what you already have.
Get all of the insights by listening to episode 7 here.
