Accelerating Innovation in Immersive Technologies

IN4 Group has partnered with the King Abdulaziz Center for World Culture (Ithra by Aramco) to develop and deliver the Creative Solutions immersive technology programme — an incubator for digital media innovation and immersive storytelling in support of Saudi Arabia’s Vision 2030.

What the Programme Offers

  • A multi-phase residency blending masterclasses, workshops, and programmes, taught by global experts in AR, VR, XR, immersive audio, haptics, and storytelling
  • Hands-on training both in Saudi Arabia and at IN4’s Manchester tech campus, giving participants international exposure and professional development
  • Support for local creatives to design, develop, and showcase working prototypes, culminating in a ‘Demo Day’ exhibition for investors and industry leaders

Who It’s For

  • Emerging creatives, designers, storytellers, artists, and technologists from Saudi Arabia working with immersive media and storytelling
  • Individuals and teams developing entrepreneurial ideas in digital content innovation aligned with cultural heritage, social impact, health, or education

Opportunities & Outcomes

  • Develop immersive prototypes using AR/VR, haptics, and immersive audio technologies
  • Foster creative entrepreneurship, build professional networks, and pitch ideas to industry investors and partners
  • Advance women’s participation in tech — recent cohorts comprised predominantly of women across art, film, education, and health sectors

Impact & Partnerships

  • The program has delivered 15 working prototypes across two years and engaged over 90 creatives, with strong gender diversity and cross-sector reach
  • Built on a successful collaboration between IN4 and Ithra by Aramco, reinforced by a Memorandum of Understanding to scale immersive innovation capabilities
  • Delivered a unique blend of UK and Saudi expertise, embedding IN4’s regional prosperity blueprint within Saudi Arabia’s creative economy

AWS 500

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